Your main focus is actually creating high impact videos that express your brand in a very unique, engaging, and memorable way. While most in our clients will be happy to receive their video as-is, we know that creating your video is only the starting point. In the same way, your website is useless if no-one can believe it is, it’s your job to make certain that the video reaches the largest quantity of viewers.
The initial step to attracting not just a great deal of viewers, but the right KIND of viewers, is video SEO. You’re probably informed about SEO to your website, and so are probably employing some measure from it to draw in more traffic for it.
Google along with other engines like google use crawlers to scan the code inside your site to gauge its relevance for different topics. SEO strategies attempt to draw extra attention from these crawlers in an try and convince them that they’re more relevant than their competitors.
With video, search crawlers have a very bigger challenge. Technology doesn’t exist (yet) to scan a youtube video for dialogue or imagery, so Google and also other search engines like yahoo can’t automatically determine videos’ subject material, quality, or relevance.
It’s up to people (usually person uploading the video) to describe what any particular one video is centred on. The general term for that data you’ll be editing is Metadata. For this article, we’ll look at YouTube designed for our examples. There are five basic aspects of metadata to consider when plugging info into the video to be sure the correct people still find it.
If you’re informed about SEO for websites, a big deal used to be made about using metadata properly with your HTML. This practice is almost completely ineffective now, nevertheless for videos it is still the very best place to start.
- Categories (YouTube specific)
You’ll see on the page for your video to enter doing this information. The most important thing is understanding who your desired users are and whatever they will be searching for. Titling your video “The most amazing thing ever” may attract viewers, but they will be completely unqualified. Titling it “The only widget you’ll need to build that six-pack in under two weeks” and you can be confident that people that click are interested within your product (and hopefully equally confident that your particular product works!).
The same goes for the description. You should always include backlinks to your website as well as some sort of hook which will entice a person to watch the recording (often a viewer might find the description before clicking PLAY, which is the reason it is so important).
Tags are used differently on different video hosting sites. YouTube will suggest some tags determined by your title and description, along with accepting them blindly as they’re often amusingly inaccurate. Think about every one of the possible tags you can use to describe your own products or services, along with related topics that could lead naturally to yours.
The way Google has their categories create is a little silly, the majority of the videos on YouTube don’t fall under any of them, but when you obtain luckily and your brand, product, or service may be categorized then find the best fitting one.
Lastly for YouTube is the thumbnail. While not strictly SEO, choosing the better thumbnail will have more viewers, so choose the best with the three displayed.
If you perform most of these steps you may be moving toward owning an SEO friendly video your target audience will find. There are needless to say additional things you can do, including uploading to multiple sites, adding videos sitemap, including a transcription for simple searching, plus much more. Read more at video production Austin.